Pick one

Four palettes. One decision.

Every theme keeps money-green and loss-red the same — only the brand-paper-CTA changes. V1, V2, V3 currently render in Lorry Cabin. Tell me which one feels right.

Fleetbooks

South India · Fleets · All Indian languages

Real books for real fleet owners.

Photograph the Tamil trip sheet. Fleetbooks turns it into a per-trip P&L.

Book a demo WhatsApp founder

EBITDA cycle: ₹86.7K; +38%
Margin: 28.6%; −5.7pp

vs the field

Tamil/Hindi OCR ✓ · — — —

Monthly P&L statement ✓ · — — —

EMI burn tracker ✓ · — — —

Paper Ledger

Warm cream + emerald.

Win Safest pick. Reads like a Tally / accountant's ledger — operator-familiar, money-green carries the universal "profit" signal that every Indian fintech (Paytm, GPay, CRED) has trained.

Cost Looks like every other premium SaaS in this category. No category-recognition signal.

Vibe Stripe / Linear, but Indian.

Fleetbooks

South India · Fleets · All Indian languages

Real books for real fleet owners.

Photograph the Tamil trip sheet. Fleetbooks turns it into a per-trip P&L.

Book a demo WhatsApp founder

EBITDA cycle: ₹86.7K; +38%
Margin: 28.6%; −5.7pp

vs the field

Tamil/Hindi OCR ✓ · — — —

Monthly P&L statement ✓ · — — —

EMI burn tracker ✓ · — — —

Slate Indigo

Cool slate + indigo CTA.

Win The modern-logistics-tech colourway. Cool slate is the least-fatiguing palette for data-heavy pages, indigo is muted enough to feel calm.

Cost This is what every Series-B logistics startup looks like (BlackBuck, FreightWaves). Lower differentiation.

Vibe BlackBuck dashboard / FreightWaves.

Fleetbooks

South India · Fleets · All Indian languages

Real books for real fleet owners.

Photograph the Tamil trip sheet. Fleetbooks turns it into a per-trip P&L.

Book a demo WhatsApp founder

EBITDA cycle: ₹86.7K; +38%
Margin: 28.6%; −5.7pp

vs the field

Tamil/Hindi OCR ✓ · — — —

Monthly P&L statement ✓ · — — —

EMI burn tracker ✓ · — — —

Lorry Cabin

Off-white + deep cobalt CTA.

Win Pulls from Indian truck livery — Tata cabin blue against cream body panels. Looks like a transport business, not a Bangalore startup. Deep blue also borrows SBI/HDFC banking trust.

Cost Cool blue without warm photography risks reading corporate-cold.

Vibe Tata Motors cab + Indigo airlines.

Fleetbooks

South India · Fleets · All Indian languages

Real books for real fleet owners.

Photograph the Tamil trip sheet. Fleetbooks turns it into a per-trip P&L.

Book a demo WhatsApp founder

EBITDA cycle: ₹86.7K; +38%
Margin: 28.6%; −5.7pp

vs the field

Tamil/Hindi OCR ✓ · — — —

Monthly P&L statement ✓ · — — —

EMI burn tracker ✓ · — — —

Marine Teal

Cool off-white + teal-600 CTA.

Win Almost no Indian fleet SaaS uses teal. Highest brand recall of the four. Premium-distinct without going loud.

Cost Teal accent and money-green sit close on the wheel — pages need careful execution to keep them visually distinct.

Vibe Stripe (older) / Doctolib.

If you don't want to choose

Default to Lorry Cabin.

It's the safest blue, reads as transport-native (you build for fleets), and passes accessibility cleanly. If feedback says "too cold," switch to Paper Ledger. If feedback says "too corporate," try Marine Teal. Don't switch on the first reaction — give one theme a week before deciding.

Color-combo rules every theme above follows

60% paper, 30% ink/text, 10% accent. Going above 10% on accent reads as a billboard.
Money stays green, loss stays red. Indian fintech literacy has trained this — don't break it.
Deeper, slightly desaturated accents (indigo-600 / blue-700 / teal-600) pass WCAG AA and don't fatigue. Bright saturated accents do.
Cool paper pairs with cool accent. Warm paper pairs with warm accent. Mixing creates visual tension (the Saffron Bharat problem).